Our Brand
At Aloe & Wax, we create thoughtfully formulated products using natural ingredients to support holistic wellbeing—an approach to health that cares for the whole person, not just individual symptoms or one area of life.
Our hope is that each product encourages slower living and more nature-rich lifestyles and spaces.
We use our ingredients in intentional, often unexpected ways, with a clear mission at heart:
- To remove the barriers that can make taking steps toward a healthier lifestyle feel overwhelming.
- To challenge the myth of the “healthy type of person,” because wellbeing belongs to all of us.
- To make choosing healthier options a more exciting, accessible, and fulfilling experience.
More than just a health and beauty brand, Aloe & Wax is grounded in a set of core values that guide everything we do:
Accessibility — Creating clean, wellbeing-led products for wider audiences, and showing up as vibrantly in real life as we do online.
Longevity — Making products designed to stand the test of time, in quality, character, and the stories they become part of.
Discovery — Using our formulations, workshops, collaborations, and more as an invitation for both seasoned wellbeing enthusiasts and curious newcomers to explore the medicine nature offers—often right at our fingertips.
While our official journey begins now, our Chief Formulator (and current Chief Everything Officer), Stephanie, has been crafting products for over a decade. She’s excited to steward the brand and share her passion with everyone who chooses to journey with us.
Find out more about Stephanie here.